About
World-leading innovation team that helps ambitious companies take their next Bold Move by embracing challenges and designing transformative solutions. With a human-centered approach, they develop new ideas tailored specifically to each challenge – the strategy being simple: design Bold Moves that maximize the opportunities of building, improving, or creating change.
Be part of a bold team in which the principal purpose was help clients to drive their buisness and raise a new high level product development or service. In both kind of products, digital or phisical
Important note:
As this role was conversational, research, interviews, meetings, etc. Documentation has been saved by Byzlab Solutions to protect clients’ confidential details. The majority of the projects were worked in a business strategic approach, in which my participation provided business solutions. Implemented different workshops using different methods such as Design thinking, card sorting, sprints, etc.
In this project, we discussed changing the competition strategy by analyzing numbers, pricing, revenue, etc. We did recommend the client compete not by price, but by added value, and developed a communications strategy and campaigns to communicate this to its audience. Immediate results were provided after starting the strategy the first month.
As an Engagement designer / general role
Developed a customer segmentation strategy that allowed for targeted marketing campaigns and improved customer engagement
Developed a visual language that unified the company’s messaging across all channels
Developed a comprehensive visual identity system that unified the company’s brand across all marketing channels
Designed and implemented a user-friendly website for the company that increased customer engagement
Developed a style guide that provided clear guidelines for all design and content creation
Created a series of print materials that increased customer loyalty
Developed a content marketing strategy that resulted in a 15% increase in website traffic
Collaborated with stakeholders to identify customer needs and develop a product roadmap that addressed key business requirements
Established product objectives and strategies, resulting in a 15 % increase in customer satisfaction
Developed a user experience strategy that improved customer engagement
Collaborated with cross-functional teams to develop and launch successful product features, to find solutions to business models.
Participate in research sessions, development of solutions, proposals for innovative solutions, presentations of business model changes, price adjustments, and product innovation, whether it be brand redesign, branding, advertising, etc., for the company's clients.
Design, redesign, clients requirements as a result of all the previous research and resolution made to Drive the business, customer service.
